SRP 080901 Stick it to them - Simple and Unexpected. Part 1 of a 3 part series on making sales messages stick.

Made to Stick a Sales methodology.

Let's face it some of the most compelling sales messages don't stick.  How many times have you delivered a very compelling argument about why someone should buy your product or service only to find the message had fallen on deaf ears?  How many times did you think given the facts the sale would be a "no brainer" for the buyer, but it wasn't?  Why do some sales messages just seem to die?  The most compelling reasons for someone to buy from you can be lost if the message isn't presented right. It's not about the content being presented it's about the context of the presention. 

This series is based on the book "Made to Stick" by Chip and Dan Heath which is all about why some ideas survive and others die. Part one of this three part series on making your "sales message stick"! Joe and Mike discuss finding and presenting the core of your sales message and presenting it in an unexpected way that will get people's attention and zero them in on why they are really buying.

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