Sun, 7 September 2008
SRP080908 Stick it to them - Concrete and Credible. Part 2 of a 3 part series on making sales messages stick.
Made to Stick a Sales methodology.
This series is based on the book "Made to Stick" by Chip and Dan Heath which is all about why some ideas survive and others die. Part two of this three part series on making your "sales message stick"! Joe and Mike discuss two techniques to effectively communicate your sales message; Concrete and Credible.
Sales Podcast and Sales Blog