Sun, 10 January 2010
SRP 100111 The Send Out Cards Show Part 1 - Building better relationships and improving client retention
Statistics show most sales take at least 5 contacts with a client or prospect. In fact, 80% of sales are made on or after the fifth contact. Many sales people never make it to 5. A lot of them stop trying to connect after the first or second attempt. Even worse if a client DOES buy most sales people don't bother with any follow up communication. Studies show the #1 reason customers stop doing business with a company is "perceived indifference," meaning they feel taken for granted and neglected. Good, consistent communication is key to building great customer relationships. But how do you do that effectively with everything else you have to do?
In this first episode of the SalesRoundup for 2010 Joe and Mike discuss a successful strategy for building and managing stronger client and prospect relationships and introduce you to a unique product that takes the time-consuming work out of the process, is easy to use, and is cost effective.