Tue, 2 September 2008
SRP 080901 Stick it to them - Simple and Unexpected. Part 1 of a 3 part series on making sales messages stick.
Made to Stick a Sales methodology.
This series is based on the book "Made to Stick" by Chip and Dan Heath which is all about why some ideas survive and others die. Part one of this three part series on making your "sales message stick"! Joe and Mike discuss finding and presenting the core of your sales message and presenting it in an unexpected way that will get people's attention and zero them in on why they are really buying.
Sales Podcast and Sales Blog